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"HOW TO LOOK GOOD NAKED" BECOMES MOST-WATCHED REALITY SERIES PREMIERE IN LIFETIME TELEVISION'S 24-YEAR HISTORY

RDF USA
Tuesday, January 08, 2008

FOR IMMEDIATE RELEASE

RDF USA and Maverick TV’s new series “How to Look Good Naked,” hosted by Carson Kressley, exploded with ratings fireworks during its debut on Lifetime Friday, January 4, at 9PM (ET/PT), becoming the most-watched reality series premiere in the network’s 24-year history among A18-34, A18-49 and W18-34.

“How to Look Good Naked” delivered:
•1.6 million P2+;
•868,000 A18-49;
•449,000 A18-34;
•344,000 W18-34;
•1.2 W18-34 rating, improving the year ago time period by 165 percent;
•1.1 W18-49 rating, improving the year ago time period by 58 percent and
•1.3 household rating (1.2 million households).

Based on the hit UK series of the same title, “How to Look Good Naked” teaches women of all shapes and sizes how to go from self loathing to self loving without resorting to interventions like extreme dieting or cosmetic surgery. Lifetime has ordered eight episodes, which will run through February.

Executive producers are Chris Coelen and Greg Goldman of RDF USA, Alex Fraser of Maverick TV, and Riaz Patel (MTV’s “Why Can’t I Be You”). The series is produced by RDF USA (“Wife Swap”, “Don’t Forget the Lyrics”) and Maverick TV for Lifetime Television. RDF Rights distributes the format internationally.