RDF, a leading media company, and Dailymotion, the largest independent online video entertainment company, have announced an agreement to bring original content to Dailymotion’s audience of 30 million.

Under the terms of the deal, RDF USA will provide Dailymotion with eight original programs/concepts. These concepts will be conceived with an eye towards brand integration. Senior Creative Director Danny Passman, along with a team of Dailymotion executives with years of television development experience at Time Warner and MTV Networks, will bring these web series to life. Together, Dailymotion and RDF USA will share in the revenue from online distribution as well as from any television derivatives.

The partnership highlight’s Dailymotion’s recently announced strategy to implement a programmed approach with both user generated content (UGC) and original content.

“With their proven track record in both television and digital media, RDF is the right partner for us to collaborate with on bringing compelling and original content to our US audience,” said Joy Marcus, Managing Director of Dailymotion in the US. "This deal is a significant milestone in our unique programming strategies.

“Dailymotion is a massive reservoir of traffic that up until recently has been relatively untouched by the entertainment community in the States,” said Max Benator, Head of Digital Media for RDF USA. “For us, with our commitment to producing content for all platforms, it’s a no brainer partnership. We get access to a huge audience and they get professionally produced material from one of the biggest producers in town. The result is great content and eyeballs lined up to watch it.”

Benator and Chris Coelen, CEO of RDF USA, will serve as executive producers on all web series.

About RDF USA:

With large offices in both Los Angeles and New York, RDF USA is one of the largest and fastest-growing production companies in the world. RDF USA is led by Chris Coelen, CEO, a former partner at United Talent Agency who ran the international and alternative television packaging divisions. Some RDF USA shows include Wife Swap (ABC); Don’t Forget the Lyrics (FOX); Shaq’s Big Challenge (ABC); The Two Coreys (A&E); Meadowlands (Showtime); How to Look Good Naked (Lifetime); Ice T’s Rap School (VH1); Junkyard Wars (TLC); Faking It (TLC); Gene Simmons Rock School (VH1); Ladette to Lady (Sundance).
www.RDFUSA.com

About Dailymotion:

A top 50 website worldwide (source: Alexa), Dailymotion is the world’s largest independent provider of premium user-generated and licensed online video entertainment. Every day, 15,000 new videos are uploaded into Dailymotion’s global network of localized video entertainment sites, where a programming team turns the user-generated and licensed content into high-quality entertainment for over 4.7 million daily visitors. Using the most advanced technology available to both users and content creators, Dailymotion provides high-quality video in a fast, easy-to-use website that also automatically filters infringing material. Dailymotion’s mission is to provide the best possible entertainment experience for users and the best business experience for content owners. www.daillymotion.com.

For more information, please contact Brooke Fisher at Brooke.Fisher@RDFUSA.com.